Online Reviews and Their Impact
Hello again and thanks for reading!
This entry is to go over the impact of online reviews for the consumers and businesses they affect.
Online reviews can be a business' best friend, or worst enemy. Great reviews mean higher online ratings and can be more appealing to a potential client, while poor reviews can be very damaging and viewed as an inaccurate generalization of the business itself.
When assessing a business according to their ratings, it is important to see how many total ratings have been given to receive that score. Some businesses only have a few reviews giving them a very high rating , while other businesses may have 50-100 ratings with most good and a few bad reviews, causing their rating to be lower than the business with only a few.
Unfortunately, some customers are quicker to leave bad reviews than good. When someone has a not-so-pleasant experience, they want the world to know and a way to vent. These online reviews and ratings never go away and can be very damaging to a business' reputation and "online status."
My advice to the customer with an unpleasant experience, is to talk to the business either over the phone or in person first, before writing a bad review. Most of the time, when a business owner or manager can get a clear picture of the situation they are able empathize and validate the customers concerns and are eager to find a remedy.
We are all human and even businesses, new or long established, make mistakes. As Alexander Pope put it, "To err is human, to forgive, divine." Let's try to consider leaving good reviews more frequently and try to resolve unpleasant situations first before leaving bad reviews.
Kyle Costa, K. Costa Floral
Long Live Your Bouquet!
Hello again! This blog is to help you ensure the longevity of your fresh flower bouquet!
It is that wonderful time of year when floral bouquets are sent more frequently because of Valentine's Day, anniversaries, engagements, and to add color and life inside during these winter months!
Upon receiving a fresh floral arrangement, the first thing you want to do is check the water. If the water seems murky, empty and refill with fresh water. If you're able to remove the entire bouquet from it's container, grab where the top of the vase and stems meet, remove from vessel, fill with fresh water, give a fresh 1/2"- 1" cut to the bouquet, and replace. If your container has floral foam, still water upon arrival and every 2-3 days.
Through the years, the idea of adding aspirin, bleach, vinegar, sugar, flower food, or pennies have been thought to elongate the life of your fresh flowers. Pennies have been the winner of some trials, but I have found that as long as you remove the greenery from the water, causing less bacteria growth, keep fresh, clean water in the vase, and give a fresh cut every 2-3 days, this is as good as any additive.
Roses last longer with shorter stems! Long stemmed roses are gorgeous for Valentine's Day, but roses usually last 4-7 days. When you notice your roses aren't looking as hot as they once were, cut 6"-9" off their stems, removing lower foliage, and place in vase with fresh water. Creating less stem for the rose to drink will help them drink more, faster, and hopefully give you 3-5 more days of enjoyment.
I hope this helps prolong the life of your beautiful floral bouquets!
Stay beautiful and send some love!
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